The, Institutional Perception, And The Effects That It Has...

This study will be a replication of previous studies that have been done on similar concepts. In this study I will examine Implicit Association, Institutional Perception, and the effects that it has on student employability. In this experiment I would be analyzing participants and their opinions about how much impact Institutional Perception can have on you finding employability. Twenty five participants will be gathered and they will vary in age and demographics. The design and measures will be described within the article and Statistical Package Social Science (SPSS) software will be used to test the score, hypotheses, and significance. The results will be the data analysis portion of the experiment. Finally, the previous research and current research will be compared, interpreted, and further analyzed for other explanations. Introduction There has been a major problem with finding employment for college graduates. Many students believe in order to receive a great job after you graduate you must attend an elite school or a predominately white school. Graduating from a historical black college most of the time gets looked down on because how people view â€Å"blackness†. There is a stigma that HBCU’s are less stringent and collect fewer less post grad employment opportunities. Sometimes receiving employment is not all about what school you graduated from, the color of your skin, or what gender you are, it’s about simply what you know or who you know. AnotherShow MoreRelatedThe Impact Of Service Learning On Residency Interviews1547 Words   |  7 PagesPURPOSE When applying for residency, students must distinguish themselves from other applicants. A narrative based on service learning experiences, with its implication of commitment to service, has become an â€Å"emerging gold standard† in residency personal statements. 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Dbq Essay - 1020 Words

Trevor Murphy AP World History per. 5 Mr. Herbst April 12, 2012 DBQ Essay The effects of the Cuban Revolution on women’s lives and gender relations in Cuba from 1959 to 1990 include that some say women have not reached equality yet with men, women gained more opportunities for themselves, economy and politics, and also how women still had responsibility for children and home, not men. One effect of the Cuban Revolution on women was the thought that women still have not reached equality with men. Ofelia Dominguez Navarra (#1), a female Cuban socialist feminist, believes an effect of the Cuban Revolution will change the social status of women to be less patriarchal. As a Cuban feminist, she probably believed this because the†¦show more content†¦As politicians in Cuba, the Communists party published this because it made them look like a better political party due to the increased number of women participating in political matters, which they approve. An additional document that would be helpful seeing the positive effects of the revolution w ould be a speech from a political leader about how the growth of women has been surprising and helpful to the country. This would help because it would recognize how women’s contributions are needed to strengthen the country and prosper. Also, an effect of the Cuban Revolution on women was how women were still responsible for taking care of the children and home, not the men. A male Cuban revolutionary sympathizer (#3), expresses his thoughts about women’s rights to an anthropologist in 1969, believing that an effect on women’s lives from the Cuban Revolution was that it gave women more freedom by gaining jobs, which he thought was wrong. As a male Cuban, he has this belief because it takes power away from men and time away from household tasks that aren’t preformed throughout the day by the woman. Vilma Espin, a female scientist, president of the Federation of Cuban women, and a member of the Cuban Communist Party’s Central Committee (#10), believ es an effect of the Cuban Revolution on women is that they created a more stressful life to handle. She probably believesShow MoreRelatedDbq Essay1292 Words   |  6 PagesDBQ: Impact of Westward Expansion on Native Americans and the Role of Government Directions The following question requires you to construct a coherent essay that integrates your interpretation of Documents A–H and your knowledge of the period referred to in the question. High scores will be earned only for essays that both cite key pieces of evidence from the documents and draw on outside knowledge of the period. 1. 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Edmontonia - Facts and Figures

Name: Edmontonia (from Edmonton); pronounced ED-mon-TOE-nee-ah Habitat: Woodlands of North America Historical Period: Late Cretaceous (75-65 million years ago) Size and Weight: About 20 feet long and three tons Diet: Plants Distinguishing Characteristics: Low-slung body; sharp spikes on shoulders; lack of tail club About Edmontonia Edmonton in Canada is one of the few regions in the world with two dinosaurs named after it--the duck-billed herbivore Edmontosaurus, and the armored nodosaur Edmontonia. However, you should bear in mind that Edmontonia was named not after the city, but after the Edmonton Formation where it was discovered; theres no evidence that it actually lived in the environs of Edmonton itself. The type specimen of this dinosaur was discovered in Canadas Alberta Province in 1915, by the swashbuckling fossil hunter Barnum Brown, and initially assigned as a species of the nodosaur genus Palaeoscincus (ancient skink), a classification that fortunately never caught on. Naming issues aside, Edmontonia was a formidable dinosaur, with its bulky, low-slung body, armor plating along its back, and--most intimidatingly--the sharp spikes jutting out from its shoulders, which may have been used to deter predators or to fight other males for the right to mate (or both). Some paleontologists also believe Edmontonia was capable of producing honking sounds, which would truly have made it the SUV of nodosaurs. (By the way, Edmontosaurus and other nodosaurs lacked the tail clubs of classic armored dinosaurs like Ankylosaurus, which may or may not have made them more vulnerable to predation by tyrannosaurs and raptors.)

Persuasive Essay Unpaid Internships - 1392 Words

One interesting and controversial topic nowadays is internships. Several people argue whether they are fair or not and there is a great deal of different arguments and points of view. Evidence indicates that internships have more flaws than virtues, and these flaws determine the arguments that demonstrate that they are not fair whatsoever. There is a significant problem: countless students cannot afford this job option, creating an unfair disadvantage for those scholars with financial difficulties. The number of undergraduates in need of an income source to pay for their living expenses and their college tuition is constantly increasing. In brief, the more difficulties the students have financially, the less positions they can afford to apply for. In contrast, scholars with financial commodities can access a vast number of options and find the best fitted placement to fulfill their interests. Furthermore, unpaid internships are merely a simulation of a real job, losing the seriousnes s and responsibility the last one usually possesses. In some cases, employers utilize internships as an opportunity to exploit a free labor source instead of teaching the basics of the professional world to his or her interns. These drawbacks are making impossible for apprentices to acquire full benefits from this opportunity, turning the position in only a way to increase their resume. The lack of rights and voice for trainees is another major flaw. Students do not have proper protection againstShow MoreRelated65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 PagesGRIFFIN NEW YORK 65 SUCCESSFUL HARVARD BUSINESS SCHOOL APPLICATION ESSAYS, SECOND EDITION. Copyright  © 2009 byThe Harbus News Corporation. All rights reserved. Printed in the United States of America. For-information, address St. Martins Press, 175 Fifth Avenue, New York, N.Y. 10010. www.stmartins.com Library of Congress Cataloging...in..Publication Data 65 successful Harvard Business -School application essays : with analysis by the staff of The Harbus, the Harvard Business School newspaperRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCommunication 341 †¢ Nonverbal Communication 341 Organizational Communication 342 Formal Small-Group Networks 343 †¢ The Grapevine 343 †¢ Electronic Communications 345 †¢ Managing Information 349 Choice of Communication Channel 350 xiv CONTENTS Persuasive Communications 351 Automatic and Controlled Processing 351 †¢ Interest Level 352 †¢ Prior Knowledge 352 †¢ Personality 352 †¢ Message Characteristics 352 Barriers to Effective Communication 353 Filtering 353 †¢ Selective Perception 353 †¢ InformationRead MoreLibrary Management204752 Words   |  820 Pagesfactors that make it more necessary than ever to systematically plan and develop library and information services? In thinking about the assignment, and before even reading articles and treatises on change, what are your initial reactions? Present a persuasive argument to the group as you break out into discussions on this theme. Such a dynamic environment provides new challenges and opportunities to revitalize and redefine organizations as well as reinvent information sources and services for both growth

Counseling and Ethical Standards Free Essays

string(90) " confidentially may be broken if they client is going to harm themselves or someone else\." Core Assessment Jessica Ferguson PS 206 Introduction to Guidance and Counseling Abstract This core assessment will be my understanding of the concepts that I have learned in this course. I will define and give examples about the different therapy techniques that I have learned about. I will show that I can adequately explain that I am knowledgeable in my understanding of confidentiality and ethics in counseling. We will write a custom essay sample on Counseling and Ethical Standards or any similar topic only for you Order Now 1. (a) Empathic understanding is when a therapist correctly understands the client’s thoughts, feelings and meanings from the client’s point of view. When the therapist is able to look at the clients point of view it tells the client that his/or her point has value and the client feels accepted. Example: Client: I don’t know why my husband wants to come to therapy now; we have never been able to communicate. It doesn’t bother me anymore. I’ve accepted it, I wish he could. Therapist: Coning to therapy now doesn’t make much sense to you. Maybe you used to have feeling about your lack of communication with your husband, but it sound like you feel pretty numb about the whole situation now. b) Unconditional positive regard is when a client is able to talk about their thoughts and feelings without having to do anything in particular to earn the therapists understanding. This is done when the therapist accepts the client unconditionally and does not pass judgment. (c)Transference is when a client projects feelings or attitudes from the past onto the therapist. Example: When a female client begins to treat her female therapist with disdain and begins to close off from therapy because the female therapist reminds her of her mother that was overbearing and mean to her. d) Anxiety is a feeling that people experience in many different ways. Some people may feel nervous, anxious, and fearful. Most of the time anxiety is normal and a good part of our ability to deal with the world. However, anxiety can become a problem for some people if it becomes excessive and begins to interfere with our daily lives. Example: Normal anxiety would be if someone had a big project due at work and the good anxiety may push us to prepare more before you present your project. An xample of excessive anxiety is when a woman has to fly on an airplane and she begins to get extremely nervous and sick to her stomach and she begins to feel dizzy. She does not get on the plane because she had experienced excessive anxiety. (e) Projection is when a client blames other people for their actions. Example: Sandy is holding an expensive glass vase and Joe is trying to get his jacket on, in the meantime, Sandy drops the vase and screams at Joe, â€Å"See what you made me do! I dropped the vase because you were taking too long to put on your coat. Sandy blamed Joe for dropping the vase. (f) Irrational beliefs. As we develop we form beliefs about ourselves, others and the world. Most of the time our beliefs are truthful, healthy, and rational. However, through events and unfortunate circumstances we begin to develop false, unhealthy, and irrational beliefs about ourselves, others and the world. Example: A client that thinks that she has to be perfect in every way to please everyone and if she is not perfect in every way then no one will love her. 2. (a). Behavior therapy and person-centered therapy Behavior therapy believes that our behaviors are learned and that we are products of our environment. The client and therapist both take a very active role in learning more desired behaviors. Person- centered therapy believes that the client is their own best authority and they are capable of fulfilling their won potential for growth with minimal direction from the therapist. The behavior therapist will set goals, treatment plans and expected outcomes up front and does not believe that the therapist has to be overly warm with the client. A person-centered therapist will allow the client to decide what their own goals and treatment plan will be and also believes that it is an important part of therapy to have the therapist is as open and warm as possible. Person –centered therapy places more emphasis on the client’s expressing and experiencing their feelings. Behavior therapy believes that people have to learn new behaviors. (b). Family and Psychoanalytic therapy Family therapy focuses on the fact that we are part of a family and that we each play a role in each other lives. Change happens with in relationships in the family not just one person. Family therapy is usually brief. The psychoanalytic approach focuses only on one person and change occurs within their own personality. Psychoanalytic approach can take several years to complete. The family therapist has to be able to listen and not pass judgment on any of the family members; the therapist must be open, honest and warm with everyone in the group. The psychoanalytic therapist does not believe that you should share any personal experiences or their reaction with their clients. They believe that they should listen and analyze. 3. Part 1 (a). It is highly unethical to pursue a romantic relationship with a client during therapy. It is the therapist’s ethical duty to help the client with his or her problems not to add to them. Corey (2009), states that becoming emotionally or sexually involved with a current client is unethical, unprofessional, and illegal. As to a former client, a romantic relationship is unethical because the therapist already knows very personally and intimate details of the client’s life and the therapist could use that to their advantage. Part 2 (a). Confidentiality in counseling is very important in gaining trust from the client. The client needs to know that what they are discussing in therapy does not leave the room. But the client needs to know that confidentially does not mean keeping secrets. The client should know that confidentially may be broken if they client is going to harm themselves or someone else. You read "Counseling and Ethical Standards" in category "Papers" The therapist needs to be discussing the fact that confidentially has boundaries and the client has to understand what those boundaries are before counseling begins. The counselor should provide written information on important aspects of therapy at the beginning of counseling, such as what the boundaries of confidentiality are, payments, complaints, ect†¦ Part 2 (b) â€Å"Duty to warn† would be necessary if I had a client that was 14 years old and she disclosed to me that her step-father had been touching her sexually. I would have a duty to warn the proper authorities because she is a minor. The ethical issue involved would be that I would have to break confidentiality of my patient by disclosing to outside person’s what we iscussed. Another example of duty to warn would be if I had a client that told me that he hated his co-workers and that he was going to shoot them. I would have to break confidentiality by contacting the authorities and letting them know that this person was a serious threat to others. Part 2 (c) Ethical standards are important in counseling because there has to be a professional standard for appropriate b ehavior, professional expectations and preventing harm to clients. When you are a profession where the therapist and clients relationship is built on trust, the therapist should engage in conduct that is safe and non-threatening to the client, so that the client can get the emotional and psychological healing that they deserve. 4. I could apply REBT therapy to my life because this therapy is very direct and challenges you to do something rather than just sitting and talking about problems. I have a problem saying no to people. I feel that I should help everyone when I am asked and if I just have to say no I feel very shameful and guilt ridden. I think that REBT’s method of disputing my irrational beliefs would help me. It could help me learn to ask myself, â€Å"Why must I say yes all of the time? and â€Å"what is the worst thing that could happen if I say no?. I also think that REBT’s method of doing homework would help me too. It could help me to put myself in situations where I would have to say no. And REBT’s shame attacking exercise would also help me. I feel very shameful when I have to say no to someone. This method would have me to do things that I would feel shameful dong and by doing those things the feelings of shame would eventually disappear or not be such a big deal anymore. I would also benefit from Gestalt therapy. I think that this therapy could benefit me by helping me to ask for help and to give me more awareness of myself. I have a huge problem asking anyone for help. I think that the empty chair technique would assist me to be able to tell my mother that I needed help when I was younger but I did not want to ask her for it because I did not want to bother her because she was always so busy. I would also use the rehearsal technique. The rehearsal technique would help me by giving me practice saying out loud that I need help. 5. a) Low self-esteem – I think that behavioral cognitive therapy would be the best method for low self-esteem. CBT helps a person to diminish negative beliefs about themselves; it helps the person to establish and strengthen more positive beliefs, and encourages the person to learn how to accept themselves for who they are. Some of the techniques used in CBT that would be helpful for a person with low self-esteem. One t echnique would be trying to direct the client to more positive strengths and qualities, the client would have to write down everyday what their positive qualities are. Another technique would be to have the client to look at the past and present to find out what or who is helping the client to support negative beliefs about themselves. Another technique would to be to have the client to re-evaluate their dysfunctional assumptions about themselves and begin to formulate new more realistic alternatives. I think that the psychoanalytic approach may not work the best for someone with low self-esteem because it focuses mainly on the person’s past and does not really focus on present situations. A person with low self-esteem may need a therapist that is accepting and warm, the psychoanalytic therapist does not believe that the client should be treated with very much warmth. And this approach can be a very long process. (b). Phobias – Behavior therapy would be the best approach for a person with a phobia. Behavior therapy focuses on, â€Å"observable behaviors, current determinates of behavior, learning experiences that promote change, tailoring treatment strategies to individual treatment and change the problem† (Corey, 2009). Some of the methods that the behavior therapist would use with a client with a phobia would be exposure therapies. Exposure therapies are for helping client to treat their phobias and the bad responses to those phobias. The therapist would try In vivo exposure with the client, by exposing the client to their actual phobia. The therapist could also use flooding. The therapist could have the client to imagine the phobia or have the client to experience the phobia for an extended period of time allowing for the fear to diminish on its own. I think that the least effective therapy for a person with a phobia would be person-centered therapy. Person – centered therapy focuses on the person, not their phobia. A person with a phobia wants to get rid of it, not just talk about it. (c) Marital problems would best be worked on through family systems therapy. Family systems therapy believes that we can be understood when we can be observed with our families. Its focus is on each person, but it also focuses on how each person interacts with one another. I would use structural- strategic family therapy. This method helps to reduce problems and set boundaries and helps to define power and control. I think that psychoanalytic therapy may not work well with marital problems because this therapy is based too much on a person’s past and early development. The couple may want to focus on the present and get their problems solved quickly. 6. Three counseling and guidance models. Gestalt therapy emphasizes awareness and personal responsibility and it adopts a holistic approach giving equal awareness to mind and body. It also believes that the client should not focus in the past or the future but on the present. Gestalt therapy believes that we have unfinished business. Unfinished business is what happens when you have feelings that are left unresolved. Those unresolved feelings show up later in present day life causing emotional upheaval. Gestalt therapy does not believe that there a specific methods to therapy that should be followed. The gestalt therapist may use experiments in the course to therapy. One of the exercises is the rehearsal exercise. This allows the client to rehearse what their feelings are. Another exercise would be the internal dialogue exercise. This exercise allows the client to express out load what they have been telling only themselves. Adlerian therapy believes that people posses an innate tendency toward completions or wholeness and that people strive for superiority to compensate for feelings of inferiority. It also believes that people have the ability to freely shape their own behavior and personality. It believes that humans have their own unique style of life that include a person’s goals, self-concepts, feelings for others and attitude toward the world. Adlerian therapy has several techniques that it employs during therapy. One technique is the life style assessment, which allows the therapist to identify what needs to be worked on during therapy and to identify successes and mistakes in the client’s life. The adlerian therapist also uses encouragement as a powerful technique in therapy. Encouragement is used to build a relationship and to help facilitate client change. A therapist may also use role playing, this gives the client an opportunity to add missing experience into their lives and to explore and practice new behaviors. The psychoanalytic approach believes that all behavior and mental processes reflect constant and often unconscious struggles within people. These usually involve conflicts between our need to satisfy basic biological instincts, for example, for food, sex or aggression. The psychoanalytic therapist may use techniques such as free association where the client says anything that comes to mind. And dream analysis to find links in the client’s thoughts and behaviors and then interpret the dreams in terms of the client’s problems. References Corey,G. (2009). Theory and Practice of Counseling and Psychotherapy. (8th. Edition). Belmont,CA. How to cite Counseling and Ethical Standards, Papers

Sir Gawain And The Green Knight Themes Essay Example For Students

Sir Gawain And The Green Knight Themes Essay In the medieval time period literature was considered a form of entertainment. The most popular type of literature as entertainment was poetry. Poetry is a way in which language is used. Language has two uses, which are to please and to teach.A poet uses language to shape it to make a form of fiction. In the poem â€Å"Sir Gawain and the Green Knight† the unknown author uses language to create a fabulous piece of work. The story is well told but more importantly well crafted. One may look at the poem, as entertainment but the most important aspects of the poem are in its artistic designs. The three artistic designs are prosodic, narrative, and thematic. The artistic designs of the poem give it a structure and a sense of cohesiveness. Prosodic design is the study of meter. The poem is organized in a way that all the lines contain the same structure. Meaning each line contains four stressed syllables, of the four; three begin with the same sound. According to Webster the repetition of sounds in two or more neighboring syllables is alliteration. Every line is then broken up into half lines. The line is still held together because of the alliteration. Throughout the poem this holds true. In result, the poem is bind together by the structure of the lines. Further more the poem is broken up into stanzas. Once again the poem is given structural unity because of this division. At the end of each stanza there is five short lines, which are separated from the rest. These lines are referred to as the bob and wheel. The first line is called the bob and the rest are called the wheel. The bob has one stressed syllable and the wheel has two syllables in each line. Also in these lines, end rhyme is incorporated. The bob and wheel separate the stanzas from one another. This is repeated throughout the poem and because of its repetition it gives the poem structure. The largest division of the poem is by fitts. The poem is divided into four fitts. The first and forth fitts being the shortest because an introduction and ending in literature tend to be shorter than the plot.The second and third fitts are longer because the plot is told in them. In a sense the poem is balanced out by fitts one and four being smaller than fitts two and three. The second artistic design is narrative design. Narrative design is the way in which the plot is structured.In order for a poem to have good narrative design the plot must be equally divided. In â€Å"Sir Gawain and the Green Knight† it is quite evident the author did that. The plot of the poem can be told like this; fitt one Gawain accepts the challenge of the green knight, fitt two Gawain accepts Lord Bertilak’s challenge, fitt three Gawain fails in faith to Lord Bertilak, fitt four Gawain fails in courage in his encounter with the green knight. All this leads up to Gawain returning to Arthur’s court showing humility for his unfaithfulness. The last artistic design present in the poem is thematic design. Two themes portrayed in the poem are courage and fidelity. The theme dealing with courage begins in fitt one when Gawain stands up and accepts the green knights challenge and ends in fitt four when he fails in courage in his last encounter with the green knight . The theme of fidelity begins in fitt two and ends in fitt three.Because of these divisions the poem is well balanced and is considered having excellent thematic design. The artistic designs in â€Å"Sir Gawain and the Green Knight† all contribute to the cohesiveness of the poem. In every aspect the poem is well structured. The use of language is organized in a way that one can say is a portrait of human greatness.Bibliography:

Pharmaceutical Organization

Question: Discuss about the Pharmaceutical Economy Organization ? Answer : Introduction: As the global economy has emerged into a more internationalization of business, one of the major challenges that contemporary multinational business organizations face every day is about effective communication processes in a cross-cultural environment. Cross-cultural communication has gained an importance position in various research disciplines. The main reason being as the number of business opportunities outside national borders are increasing, a lot of business organizations are deciding to develop and increase their business functions in a foreign country frequently without the recognizing that the probable financial success can twist into a catastrophic state because of lack of knowledge about cultural norms, values and principles which can result in failed cross cultural communications (Gore, 2013). The author is the founder of an consultation farm, Going Global, which gives consultation to companies which wants to explore foreign market and develop a presence in foreign markets and he has been hired by a German pharmaceutical business organization to analyse and advise the key recommendations to enable the German pharmaceutical business organization to expand their business in India and adapt themselves and the business with the Indian culture. The basic main of this report is to identify the cultural factors that can affect the negotiations at the start-up phase for the German Pharmaceutical business organization and ethical standards when conducting business in Indian market. Also, while doing business it is extremely essential for the organization to interact with the locals and so it is extremely essential to understand local cultural customs and norms as an individuals personality and perceptions largely influenced by their cultural background. Understanding Culture and Cultural Diversity: Culture is a word which has a very broader spectrum and can be simply defined as the complex structure of shared beliefs, principles, traditions, behaviours, and philosophies that individuals associated with the society or group utilizes to establish a code of law and uniformity within the community, and those set of shared values and principals are pass on from generation to generation (Trompenaars and Hampden-Turner, 2011). It also offers and permits a range of permissible behaviour within the community which can be different from one society to another. So culture is a homogenizing method of well-organized, reasonable rules, deliberately planned to encourage and persuade discipline and improvement within a group of individuals or society (Minkov, 2011). Culture provides a sense of identity and who we are to an individual. India is a very unique and rich cultural background of its own and deeply rooted with its manners and etiquettes, the communication style, philosophies, customs are very important elements of its culture even if it has adopted in the age of globalization (Magala. 2012). Germany and India are two countries that are culturally very different. Cultural differences can be explained as the diversity in the standard of living, philosophy, customs and laws among different people of different countries, communities, political or religious groups, etc. (Hill, et al. 2013) In the age of globalization, with the help of technological improvements, India has adopted itself where Indians work in multinational companies, eat Thai food along with traditional Indian foods, rides German cars and wear American brand wears. India is at well pace with changing global economy although it is deeply rooted in its traditions and customs. Analysing India through Hofstedes Cultural Dimensional Theory: In the present contemporary business environment developing international management skills is one of the most required proficiency when applying for cross-cultural negotiations, interaction with culturally diverse workforce and decision making (Horst and Colonel, 2012). The practice of negotiation requires sensitivity as it is culture specific. The following issues can be faced by the German pharmaceutical business organization when expanding into Indian pharmaceutical market: Power Distance: In Hofstedes cultural dimensional theory, it is argued that in a high power distance society, the employee and workforce trends to follow certain basic rules and instruction in workplace as they believe that they should follow the orders of the management to accomplish the work (Velo, 2011). According to social psychologist Geert Hofstede, proposes that India has a larger power distance society and scores relatively moderate in all other measures. So, it is evident from the high power distance score of India, that there is a greater level of inequality and capital within the society (Thomas and Peterson, 2014). It shows how the mass of the Indian society has accepted the unequal distribution of power and wealth as a social norm. Individualism: The individualism aspect reflects that at what level an individual give importance to self-determination as opposed to the behaviour of the individual in comparison to the collective will of the society, organization or community. In India, individuals gives more importance to family, friends and other group members which roots back to its traditions of Indian culture (Primecz, et al. 2011). The concept of individualistic is less in India, where as Germans give more importance to individualism. So, India people only deal positively and constructively with organizations that they are familiar with and can trust even at the cost of beneficial deals. Thus, it is extremely crucial for the management of the German Pharmaceutical organization to build an effective and strong relationship with Indian business partners. Masculinity: Considering Hofstedes cultural dimensional theory, masculinity in Indian culture is very high. Generally, the higher the ranking in this aspect the greater is the gap among the values of men and women. India has a higher rate of inequality among the male and female population and the main reason behind this is because of its religious and socio-economic norms that have been practiced since centuries (Radhakrishnan, 2011). But with globalization and modernization, the situation is rapidly changing and more number of female working professionals can be seen in business organizations. Still the changes are only limited to urban areas only. So, generally the working class women in India are highly educated and women in general are respected in Indian society. Uncertain Avoidance: In this aspect of Hofstede analysis of uncertainty avoidance is apprehensive about the employees acceptance of doubt or uncertainty about their job roles or work environment. Generally, a low score is regarded as a good for the organization, as it implies that the society is not concerned about employee welfare and does not control all outcomes and results (Moran, et al. 2014). It implies a larger point of acceptance and tolerance for ideas, judgment, and philosophy and also has a high acceptance for ambiguity in workplace. Indias low score in uncertainty avoidance shows that the country assists in accomplishment and achievement in low set of rules and regulations in comparison to western countries. Long Term Orientation: According to Hofstede analysis of long term orientation, India rank is very high which indicates that India has a very strong and deep rooted cultural background which is both consistent and well-protected. Indians are more committed towards their work and prefers to stay in one job for long term orientation. But this scenario is fast changing due to globalization and modernization. Cultural factors effecting negotiations at the start-up phase: As India has high ranks in power distance, so there is a system of hierarchy at workplace is much common in India business organizations. So, it would be difficult for the German pharmaceutical organization to conduct negotiations. As, the business decisions are often taken the top bosses only in Indian business organization so the management of the German Pharmaceutical organization has to fix meeting through middle managers to arrange meetings with the top level managers or decision makers. The total process is very lengthy and slow in comparison to the German counterpart. In Indian society the concept of individualism is not given prior importance rather family, friendship and trusts are given more significance than individuals. Germans on the other hand are more concerned with individual success and achievements. So, to conduct effective business with Indian markets, the German pharmaceuticals have to win the hearts and trusts of the Indian population. The marketing strategy of the German pharmaceuticals should focus on positioning the organization as a trusted and reliable drug manufacturing organization. The country has shown a constant economic growth since past couple of decades and also rich in highly skilled workforce, who also attracts massive prospects for foreign investments and as a result a number of multinational business organizations come across to work in a culturally diverse market in India. Indian customs and cultural traditions are very distinctive and rigid as a result foreign business organizations that come to explore Indian extensive markets often find their path of success in Indian soil very difficult as this country has different customs and traditions in different parts. So, it is extremely important to understand different cultural variation in Indian market and cross-cultural issues and recognizing cultural diversity and its potential for organizational success. To understand these matters, the management of the German Pharmaceuticals should acquire basic skills allied to accepting cultural diversity in the organization, developing an effective team with cul turally diverse background, respecting and recognizing different and diverse custom, principles and behaviours of the soil of business operation (Minkov and Hofstede, 2012). Ethical standards when doing business in India: When conducting business in India the following aspects should be kept in mind: Elders are respected in Indian society and they are responsibilities of their children. So the German Pharmaceutical organization has to keep in mind when performing business and marketing strategy that there is nothing that could possibly hurt the sentiments of the elderly people. India has different regions with different cultures and traditions, so it can be confusing and complex to track all those cultural and traditional but it is extremely important to follow those when engaging in business with them. For instance, some parts of India are sticky vegetarian in diet so if there is a lunch appointment, it is better to know if your guest if vegetarian or not in advance to avoid any embarrassing situation. It is not a common practice in India to call by the first name specially is the person holds an important position in an organization or senior. In western organizations it is often a practice to all people by their name but in India it is a culture to respect other and so they usually dont call people by their first name. But often address by the position they are holding. Female employees are treated with respect and any kind of harshness towards them is not accepted. Shaking hands or touching females in Indian society is seen as a rude gesture so officials engaging in professional meetings should generally greet Indian female business persons by traditional folding palms or Namaste. Indian buyers often buy products and services with which they are emotionally attached so hurting local sentiments will increase the negative publicity for the organization. Recommendations for building long term relationships with Indians: The German pharmaceutical organization should focus on code of behaviour, ethics and traditions at workplace when conducting business meetings with Indian business partners as they are totally differently from the German counterpart. Business actions and performance are often implications of social behaviour of individuals, and in India society has a very strong personal relationship and faith among individuals (Khan, and Banerji, 2016). So, the organizations should build a working environment in Indian soil where the work is done on co-operation and relationship that has a foundation on mutual confidence. Individual actions and principles are guarded communally accompanied by judgment and emotions in Indian society. And also, Indian organizations generally follow a strong hierarchical structureat workplace. The German Pharmaceutical organization should arrange training programs for the management as well as for the employees to recognize and understand different cultural and traditional differences and value them. This process of recognizing and understanding diverse cultural values is known as cultural intelligence (Ang and Van Dyne, 2015). As a result, the training will provide skills and approaches for undergoing the process of cultural change as a result it will reduce cultural shock. Also, the management should also arrange this type of training for the Indian employees so that it will be easy for them to understand the organizations goals and objectives and also work culture. The whole process will create a global environment within the organization which will not only attract best talent around the globe but also diversely talented (Ferraro and Brody, 2015). India has a very high score in power distance, so the German Pharmaceutical organization should strategically plan and implying the power distribution of the workplace. Indian employees prefer hierarchical organizational structure and are excellent team players so the management of the German Pharmaceutical should focus on a more pyramid structured organization (Cliffe, 2015). Conclusion: The globalization and technological advancement has enlarged scopes for business organizations to go global and explore the untapped market opportunities. But it is important for the management to keep in mind about the capability to adjust in new society and circumstances of business operations can be the most significant issue for sustainability and success in socially and culturally diverse market.Diverse workforce is often regarded as the most beneficial for an organizations cultural and traditional growth but managing one can be difficult. In this report, the author is hired by the German Pharmaceutical organization to analyse and identify the cultural challenges they may face while expanding to Indian pharmaceutical markets and recommend the best possible ways to tackle the situation and plan for long term sustainability and growth. The report has extensively studied the different cultural, traditional, socio-political and wide range of other factors of Indian society. Lastly, it is recommended that the management should hire an Indian cultural expert to guide them in recognizing the more fine-lined details about the diversity in Indian culture and assists them in Indian business environment. Reference: Ang, S. and Van Dyne, L., 2015.Handbook of cultural intelligence. Routledge. Cliffe, S., 2015. "Companies don't go global, people do": The international management expert Andy Molinsky advises us to get past abstractions about cultural differences.93(10), 82. Ferraro, G. and Brody, E.K., 2015.Cultural Dimension of Global Business. Routledge. Gore, V., 2013. The Importance of Cross-Cultural Communication.IUP Journal of Soft Skills,7(1), 59-65. Hill, C.W., Cronk, T. and Wickramasekera, R., 2013.Global business today. McGraw-Hill Education (Australia). Horst, P.R. and Colonel, L., 2012.Cross-cultural negotiations. Biblioscholar. Khan, M., and Banerji, A., 2016. Corporate Governance and Foreign Investment in India.Indian Journal of Corporate Governance,9(1), 19-43. Minkov, M. and Hofstede, G., 2012.Cross-cultural analysis: the science and art of comparing the world's modern societies and their cultures. Sage. Minkov, M., 2011.Cultural differences in a globalizing world. Emerald Group Publishing. Moran, R.T., Abramson, N.R. and Moran, S.V., 2014.Managing cultural differences. Routledge. Primecz, H., Romani, L. and Sackmann, S. eds., 2011.Cross-cultural management in practice: culture and negotiated meanings. Edward Elgar Publishing. Radhakrishnan, S., 2011.Appropriately Indian: gender and culture in a new transnational class. Duke University Press. S.J. Magala., 2012. Organizing change: Testing cultural limits of sustainability.Management Decision,50(5), 900-908. Thomas, D.C. and Peterson, M.F., 2014.Cross-cultural management: Essential concepts. Sage Publications. Trompenaars, F. and Hampden-Turner, C., 2011.Riding the waves of culture: Understanding diversity in global business. Nicholas Brealey Publishing. Velo, V., 2011.Cross-Cultural Management. Business Expert Press.